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Shopping for gifts on Christmas Eve or for beer on Super Bowl Sunday seems ridiculous, yet malls and liquor stores are always packed when those days come around. Denver has its own special holiday on April 20, when dispensaries see lines out the door — and in some cases down the street — during the world’s unofficial marijuana celebration.
Still not out of a pandemic, Denver was without public activities and large events for a second straight year as 4/20 rolled around, but that didn’t stop people from showing up at their local pot shops, according to Alex Levine, co-owner of one of the state’s largest dispensary chains, Green Dragon.
Says Levine: “4/20 still definitely has a spell over people. I get it, but a part of me also doesn’t get it. There are still no events or big concerts going on, really, and there’s no festival happening downtown again. But we were still blowing last year’s [sales] out of the water. I had a
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