For the past eighteen months, hemp stakeholders have been begging the federal government to regulate the hemp-derived cannabidiol (“Hemp CBD”) industry. As of date, the Food and Drug Administration (the “FDA”) has received over 4,000 comments from shareholders on the safety, manufacturing, product quality, marketing, labeling, and sale of Hemp CBD products. There is no doubt that a uniform federal regulatory framework would better ensure uniform compliance, help legitimize a stigmatized industry, protect and educate consumers, and ultimately, boost the U.S. economy.
While the FDA continues to drag its feet in forging a clear path for the sale and marketing of these products, industry players, such as the U.S. Hemp Authority and Sephora, have taken the matter into their own hands and are leading the way by establishing their own regulatory standards for the manufacture, sale and marketing of Hemp CBD products.
In the past few weeks, we have observed another mechanism through which Hemp CBD companies, including Prima (one of the hottest wellness Hemp CBD companies on the market) are not only helping regulate the industry but are also helping improve its image: through the ticket of “B Corp Certification.”
What is B Corp Certification? Well, first let’s talk about what
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